Shot shaping is an important part of the game. Some people hit draws or fades naturally. Your natural shot is the one you hit without making any adjustments to stance or swing.
Top professionals typically can hit draws or fades at will to gain the proper position on the fairway, or to land the ball at a desired spot on the green.
The below videos are very informative and show how you can hit those shots.
Video Part 1
Video Part 2
Video Part 3